Are We Doing Social Science Backwards? An Integrative Approach to Experimental Research
In this Research to Solve Problems lecture, Duncan J. Watts (University of Pennsylvania) will explore some of the challenges faced by social and behavioral scientists in reconciling conflicting findings, or findings from studies conducted in different contexts, and consider whether those challenges are rooted in the traditional approach to the research process. He will outline an alternative approach, “integrative experimental design,” which puts generalizability considerations first in the process of experimental design, and illustrate this approach using an example from research on teams.